H&M Bra Size Guide & ConverterEuropean fashion capsules with airy lace, triangle bralettes, and trend colors.
Map your size into H&M's continental fashion lines with tips on flexible cups, stretchy bands, and seasonal collections.
H&M size snapshot
Sizing system
EU metric sizing with centimeter bands (65–115) and single-letter cups.
Band range
EU 70–100
Cup range
A–G
Best for
H&M is ideal for fashion-led shoppers chasing seasonal color drops, plunging necklines, and statement lace.
- H&M bands lean stretchy; plan for faster relaxation and consider adding the sister size down for backup.
- H&M cups are shallower; fuller-on-top shapes may need to size up or choose more open necklines.
- H&M rotates seasonal fashion capsules with softer mesh, open necklines, and on-trend palettes.
Convert your size into H&M
Pick the brand and size you already wear. We pre-selected H&M on the right so you can see the equivalent in one click.
Convert to H&M
Size Guide
Enter your current bra size and select the brands you want to convert between. The converter will help you find your equivalent size in different brands.
Tips for Best Results:
- Enter your size exactly as it appears on your current bra
- Make sure to select both the source and target brands
- Different brands may have slightly different sizing standards
- Always try on bras when possible for the best fit
Fit callouts worth noting
Bands relax quickly with wear
H&M often uses soft elastics that ease up after a few wears, especially in wireless or lounge styles.
Try this:
Order your regular band and the sister size down so you can choose the secure feel you prefer.
Cups lean shallow or push-up heavy
Padding placement and low gores at H&M can crowd fuller-on-top tissue, causing spill at the edge.
Try this:
Sister size up in the cup or choose balconette/demi styles with taller upper cups to trim spillover.
Seasonal drops tweak fabrics and stretch
Limited H&M fashion capsules may use softer mesh or lace that feels looser than core basics.
Try this:
When trying new drops, order your base size plus the sister size down in the band to offset fabric variance.
Try-on strategy playbook
Dial in your baseline size
- Run the ABTF calculator or your trusted measurement routine first so the converter starts from fresh numbers.
- Keep your most reliable bra size handy; the converter maps it directly into H&M sizing.
- Note the style you are targeting (plunge, balconette, wireless) so you can sanity-check the fit advice below.
Plan for stretch-friendly bands
- Order your usual band alongside the sister size down to see which feels secure after break-in.
- If you prefer lounge-level comfort, keep the stretchier option for home wear and reserve the firmer one for outings.
- Use easy return windows to compare band tension across at least two sizes before committing.
Expect fabric variance in seasonal drops
- Order at least two band options when testing new seasonal fabrics.
- Check strap placement: fashion bras often sit wider than basics.
- Review return windows; limited drops may sell out before exchanges finish.
Keep exploring
How to Measure Your Bra Size at Home
Step-by-step measuring tips before you add new pieces to your drawer.
Read moreFit Check Wizard
Troubleshoot gaping, spillover, or band riding in minutes with guided diagnostics.
Read moreSister Size Explorer
See every sister size combination when you need extra breathing room or cup depth.
Read moreKeyword prompts people use
Use or monitor these search phrases when you are researching H&M sizing. They surface comparison guides, calculators, and real shopper feedback.
Refresh your measurements
Accurate numbers keep your converter results honest. Grab a soft tape and follow the pro guide below before you submit that cart.
Professional Bra Measurement Guide
Essential Tools for Accurate Measurement
Required Equipment
- Soft measuring tape (preferably in inches)
- Non-padded bra or no bra
- Full-length mirror
- Notepad for recording measurements
Measurement Preparation
- Stand straight with shoulders relaxed
- Wear a non-padded bra or no bra
- Ensure the measuring tape is parallel to the floor
- Take measurements in a well-lit room
Step-by-Step Measurement Guide
Band Size Measurement
- Measure under your bust, where the bra band sits
- Keep the tape snug but not tight
- Ensure the tape is parallel to the floor
- Round to the nearest even number
Bust Size Measurement
- Measure around the fullest part of your bust
- Keep the tape parallel to the floor
- Don't pull the tape too tight
- Record the measurement in inches
Cup Size Calculation
- Subtract band size from bust measurement
- Use the difference to determine cup size
- Each inch difference represents one cup size
- Example: 1" = A, 2" = B, 3" = C, etc.
Professional Tips for Accurate Results
Common Measurement Mistakes
- Measuring over a padded bra
- Pulling the tape too tight
- Not keeping the tape parallel to the floor
- Measuring at the wrong position
Professional Recommendations
- Take measurements at least twice for accuracy
- Measure at the same time each day
- Consider professional fitting for best results
- Update measurements every 6 months
Frequently asked questions
Does H&M run true to size?
They skew relaxed. H&M bands soften quickly, so keep the sister size down handy if you prefer extra hold.
What if I am between band sizes at H&M?
Include the smaller band so you have a backup once the elastic relaxes after a few wears.
Which H&M styles work best for fashion moments?
For fashion moments, lean into H&M's limited fashion drops; select cuts with adjustable straps or longline backs to keep flamboyant designs anchored.
Can I convert from other sizing systems into H&M?
Yes. H&M lists EU centimeter bands; plug your size into the converter to see the matching EU band and cup combination.