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• ✓India primarily uses US sizing, though some brands use UK sizing
• ✓Zivame is India's leading online lingerie retailer with detailed size guides
• ✓Clovia offers affordable options with Indian body type considerations
• ✓Jockey India provides consistent US sizing across all stores
• ✓Many local brands run smaller than international standards - size up if unsure
• ✓Professional fitting services available at Zivame experience stores in major cities

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